The AI Con: How to Fight Big Tech's Hype and Create the Future We Want

In "The AI Con: How to Fight Big Tech's Hype and Create the Future We Want," authors Alex Hanna and Emily M. Bender delve into the complexities of artificial intelligence (AI) and its implications for society. This article summarizes the key themes and arguments presented in the book, exploring the dangers of unchecked technological advancement and the importance of a more equitable and responsible approach to AI development. Through a critical lens, the authors challenge the prevailing narratives surrounding AI and advocate for a future that prioritizes human values over corporate interests.


Artificial intelligence has become a buzzword in our modern society, often heralded as a transformative force that will revolutionize industries and improve our daily lives. However, as Alex Hanna and Emily M. Bender argue in their book "The AI Con," this hype can be misleading and detrimental. The authors assert that the narrative surrounding AI is often driven by the interests of Big Tech companies, which can obscure the potential risks and ethical dilemmas associated with these technologies. This article aims to summarize the key points of "The AI Con," highlighting the authors' insights into the challenges posed by AI and their vision for a more responsible future.

The Illusion of AI

Hanna and Bender begin by dissecting the concept of AI itself, arguing that much of what is marketed as AI is, in fact, a sophisticated form of data processing rather than true intelligence. They emphasize that the term "artificial intelligence" is often used to create an illusion of capability and autonomy, leading to unrealistic expectations among the public and policymakers. This illusion can result in a lack of critical scrutiny regarding the ethical implications of AI technologies.

The authors provide examples of how AI systems are often presented as infallible, despite being prone to biases and errors. They argue that this narrative serves the interests of Big Tech companies, which benefit from the perception of AI as a magical solution to complex problems. By promoting this illusion, these companies can avoid accountability for the consequences of their technologies.

The Role of Big Tech

One of the central themes of "The AI Con" is the influence of Big Tech on the development and deployment of AI technologies. Hanna and Bender argue that these companies prioritize profit over ethical considerations, leading to a range of negative outcomes, including privacy violations, job displacement, and the perpetuation of social inequalities.

The authors highlight how Big Tech companies often engage in practices that prioritize their interests, such as lobbying for favorable regulations and downplaying the risks associated with their technologies. This creates a power imbalance, where the voices of marginalized communities are often overlooked in discussions about AI policy and governance.

The Ethical Implications of AI

Hanna and Bender emphasize the ethical implications of AI technologies, particularly in relation to issues of bias and discrimination. They argue that AI systems are often trained on datasets that reflect existing societal biases, leading to outcomes that can reinforce and exacerbate inequalities. For example, facial recognition technologies have been shown to have higher error rates for individuals with darker skin tones, raising concerns about their use in law enforcement and surveillance.

The authors call for a more critical examination of the data used to train AI systems, advocating for transparency and accountability in the development process. They stress the importance of involving diverse voices in the creation of AI technologies to ensure that the needs and perspectives of all communities are considered.

The Need for Regulation

In "The AI Con," Hanna and Bender argue that regulation is essential to mitigate the risks associated with AI technologies. They advocate for a proactive approach to governance, emphasizing the need for policies that prioritize public welfare over corporate interests. The authors suggest that regulations should focus on transparency, accountability, and ethical considerations in AI development.

The book outlines several potential regulatory frameworks, including the establishment of independent oversight bodies and the implementation of ethical guidelines for AI research and deployment. Hanna and Bender argue that such measures can help ensure that AI technologies are developed and used in ways that align with societal values.

Building a Better Future

While the authors are critical of the current state of AI development, they also offer a vision for a more equitable and responsible future. They argue that it is possible to harness the potential of AI for good, but this requires a fundamental shift in how we approach technology. Hanna and Bender emphasize the importance of prioritizing human values, such as fairness, justice, and inclusivity, in the development of AI systems.

The authors advocate for collaborative efforts among technologists, policymakers, and community members to create a future where AI serves the public good. They highlight the importance of education and awareness-raising initiatives to empower individuals to engage with AI technologies critically.

"The AI Con: How to Fight Big Tech's Hype and Create the Future We Want" is a thought-provoking exploration of the complexities surrounding artificial intelligence and its implications for society. Alex Hanna and Emily M. Bender challenge the prevailing narratives that often accompany discussions of AI, urging readers to critically examine the role of Big Tech and the ethical implications of these technologies.

By advocating for a more equitable and responsible approach to AI development, the authors provide a roadmap for creating a future that prioritizes human values over corporate interests. Their insights are particularly relevant in today's rapidly evolving technological landscape, where the stakes are high, and the potential consequences of unchecked AI development are profound.


For anyone interested in understanding the true implications of AI and the need for a more responsible approach to technology, "The AI Con" is an essential read. It not only sheds light on the challenges we face but also inspires hope for a future where technology serves the greater good. Don't miss the opportunity to engage with this critical discourse—pick up your copy of "The AI Con" today!

Next Post Previous Post